Glow Industries, Inc., a California corporation, was established in 1999 to design, produce, market and sell a brand-intensive line of “Glow” fragrance, bath and body-care products created by co-founder Terri Williamson. The product line was initially marketed to drop-in customers at a small boutique in Santa Monica, California, return customers and viral marketing. Subsequently, sales were expanded through telephone and Internet orders. By 2002, Glow products were available in several dozen retail establishments throughout the United States and Glow Industries was thriving and expanding. At that point, a tsunami struck in the form of the national launch of a competing fragrance product “Glow by JLo” that was backed by Jennifer Lopez's star power and the financially deep pockets of Coty, Inc. and Sweetface Fashion Company, LLC.

In August 2002, Glow Industries—which had applied for but not yet received a federally-registered trademark for GLOW—filed a complaint in federal court in Los Angeles for federal and state trademark infringement and unfair competition, including reverse confusion and dilution claims. Following the district court's denial of a preliminary injunction sought by Glow Industries, Hendricks & Lewis was brought into the case as lead counsel, ultimately helping Ms. Williamson obtain a highly-favorable mediated settlement in 2003.

Since that time, we have continued to assist Ms. Williamson with various other issues, including other litigation and the selection, acquisition, defense and/or transfer of other trademarks and domain names.

Whose Brand Is It, Anyway?, Inc., May 2003

The Sweet Smell of a Settlement, Inc., December 2003